Bergs Potter Pots, Bowls & More

Demand for flowers and pots grew swiftly, and Victor Berg realized the business needed to expand beyond that first shop, so he opened two more shops in the city—one in Copenhagen's most famous shopping street.

As Victor's business grew, so too did his family. Steffen and Christine (Sysser) Berg soon came into the world and joined this flowery fairytale.

Steffen started to help his father in the shops from age 7, and Sysser later joined him. Eventually, Steffen became the merchant who went to the flower market and managed stock in the basement of the original shop.

He recalls how he used to pound the floor twice with a broomstick before going down the stairs to make sure all the rats scurried away.

Sysser was the creative head of the family, with a flair for new trends.

After Berg Senior died, Steffen and Sysser knew early on that they would carry on their father's passion for flowers and pots.

Like their father, they too were enthusiastic about pottery, history and archeology, which took them on a search through historical sites and the historical archives.

There, they stumbled upon their first great inspiration in an old garden shed. There, they found an elegant flowerpot that gave the inspiration for Berg's flagship: the Copenhagen Pot. This line of pots was—and still is—produced from the finest terracotta, just like royal potters had used centuries before.

After Steffen and Sysser successfully discovered the skilled clay craftsmen and imaginative pottery artisans they'd hoped to find in order to start larger-scale production on a wider range of inspired designs from Italy, the company changed hands again.

This time, Victor Berg Jr., Steffan's son, and two friends of the Berg family—Martin and Frits—took the helm.

Martin and Frits were responsible for daily operations, with Martin as entrepreneur and Frits working full time as the accountant.

Over the years, the boys learned how to run a company as they fell in love with terracotta, becoming passionately invested in the material's roots, qualities, and the Italian culture behind it.

For many years, the Bergs Potter brand flourished thanks to an expanding resonance around the world driven by Martin and Frits.

In 2014 the warehouse was moved to an old strawberry farm north of Copenhagen, and in 2016 Bergs Potter transformed an old pub in the center of Frederiksberg into their main office.

From here, the company continues to grow thanks to a devoted team of salespeople, warehouse employees, and craftspeople.

84 years after Victor Berg planted his first flower in his original pre-war shop, Bergs Potter's wares are still crafted with love in Tuscany, and are now proudly sold in Scandinavia, Finland, Germany, France, Great Britain, the US, and Singapore.